Every little interaction carries immense power in building a remarkable brand. From a heartfelt like to a thoughtful comment, each gesture lays the foundation for something extraordinary. It’s the small sparks that ignite the flames of success. Every engagement, no matter how seemingly insignificant, contributes to the tapestry of your brand’s story.
In this digital landscape, where connections are formed with a single tap, we have the privilege to foster genuine relationships. Embrace each conversation, cherish every shared moment, and celebrate the bonds you create. Because it’s within these seemingly modest interactions that the seeds of loyalty and trust are sown.
So, don’t underestimate the power of a like, a comment, or a share. Each instance of connection is an opportunity to leave an indelible mark on someone’s heart and mind. Together, let’s build a brand that thrives on the strength of countless little interaction
TRANSCRIPT
0:00 When we talk about this concept of the premier service experience, it really comes down to making that emotional connection.
0:06 Once when I was a leader in Disney operations, we got this great guest letter passed down to us from Michael Eisner at the time, to share with one another, but also to share with our cast members.
0:16 And it was around something that was such a very, very simple thing.
0:19 And the letter, very briefly was, these two women who were sisters who were getting on in age, had been estranged for many years and this is everything she wrote in the letter were estranged for many years.
0:32 They decided to bury the hatchet and they decided to come to Walt Disney World to get back together and to have some fun and have a magical experience.
0:39 And they did there was one point where they were in the magic kingdom.
0:44 And one of the sisters was taking a picture of the other in front of the castle and as cast members do every day, dozens of times, it’s just something they do.
0:52 They think nothing of it.
0:54 One of the custodial folks stepped up and said, hey, why don’t you get in the picture?
0:57 And we’ll take a picture of the two of you in front of the castle and said, oh, that’s great.
1:00 And so, and so he did, the letter went on to say that a few months after they came back from Walt Disney World happy in their, their renewed relationship.
1:09 One of the sisters was diagnosed with cancer and she died shortly after and she said, I still get emotional.
1:16 She said this is the only picture I have of the two of us.
1:21 Here’s what I want you to know, to create a, a service experience, a premier service experience to tap into that emotional connection.
1:29 It’s often the little things.